Beauty is big business in the United States, raising over $50 billion in revenue each year. You probably think that America’s beauty industry, and home grown beauty brands, are based primarily in the style capital, New York—and you would be right. But, over recent years, North Texas has been emerging as America’s best kept secrets in beauty, with many cosmetics and beauty brands being based in Dallas and its nearby cities.
What makes North Texas such a great place for the beauty industry? Well, it has plenty to offer, including production, many formulations, laboratories and a central transportation hub. Expect to see Northern Texas, including Dallas, to become an even brighter star in the beauty universe over the coming years. Especially with beauty brands like these lighting the way…
Dallas-based Mary Kay has to be the biggest beauty brand in Texas with an annual revenue of close to $5 billion. Such a high turnover is achieved through the work of 3.5 million independent salespeople, selling in over 35 countries. Mary Kay not only sells through a website, fans of the brand can also sell it themselves as an Independent Beauty Consultant. A great way for people to start and build a career in the beauty industry.
Founded in 1963 by Mary Kay Ash with the aim of enriching women’s lives, both as a consumer and in their careers. As of 2017 Mary Kay is one of the world’s largest sellers of skin care and color cosmetics. But, it is also a brand with a keen sense of social responsibility. The brand works to end domestic violence, change the lives of women and children throughout the world, as well as minimising their impact on the environment.
Men’s skincare and grooming brand Jack Black, was founded in 200 by Curran and Jeff Dandurand, along with their friend Emily Dalton. They saw a gap in the market for premium quality personal care products for men, offering high performance and a masculine aesthetic. Quickly picked up by premium retailers across the country, Jack Black is currently the best selling prestige men’s skincare brand across the US.
The brand pride’s themselves on using only the finest ingredients and latest technologies to create products that cruelty-free, fragrance, colorant and sulfate free, and dermatologist tested. Jack Black aims to make a skin care routine easier, by offering multi-functional products, such as a shaving cream and moisturiser in one, and a face hair and body wash in one.
Founded in 1998 by the man of the same name, Niven Morgan was born during a traffic jam with the idea of starting a line of luxurious hand-poured candles and personal care products.The brand’s product line has since grown to include not only his beloved fragranced candles, but also home fragrances, bath and body treatments, spa products, and men’s personal care products.
The Niven Morgan products take inspiration from his childhood memories growing up on a farm in Louisiana, as well as his travels both in the US and around the world. Taking influence from exotic locales and nature, the brand’s products are refined dozens of times, before being taken to market to ensure the best quality for the consumer.
Special mention should be given to Denton-based Sally Beauty Supply. Founded back in 1964, Sally Beauty has grown to become one of the world’s largest retailers of beauty supplies of all kinds. From cosmetics to hair products, nails to tanning, electricals to styling tools, the company has over 7,000 salon quality products available, both for the professional and the everyday consumer. In 2010 they opened their 4000th store, showing that they are a real juggernaut within the beauty industry.
These above three brands show the versatility of the beauty world in Dallas, making it a great place to start a career within this ever growing industry. There are many other beauty and cosmetics businesses within the Dallas-Fort Worth-Denton Golden Triangle. Other beauty companies of note with bases in Northern Texas include: Bed Head by Tigi, Cetaphil, SkinCeuticals, BeautiControl, Bodycology, and Xen-Tan.